AN INTERACTIVE WEB EXPERIENCE
Harman's Mobility & Automotive Audio Vision
LOONA
BACKGROUND
Although prior to 2020, Harman Automotive did not have much of an experiential online presence, their effort significantly accelerated due to pandemics.
ASK
To create a 3D Interactive buck that showcases Harman's vision for future mobility and car audio. Users should be able to easily self-navigate through the experience with no special equipment required.
UNPACKING THE REQUEST
As first step we tried to understand what does Harman really want to unpack and showcase in this experience so we can put it in a context.
CHECKING HOW OTHERS ARE DOING IT
CATEGORIZING THE ASK
We invited a group of users to participate in our process. By using A/B testing we categorized the requested features and put them in a story that is more understandable for users:
CREATING THE JOURNEY
WIREFRAME
BUCK & ASSET DESIGN
ENVIRONMENT DESIGN
3D ANIMATION TO PRESENT WOOFER
CREATING INTERACTIVE ASSETS & ANIMATIONS
ADDING 2D ANIMATIONS TO ASSETS
UI AND INTERACTION
A GLANCE AT THE EXPERIENCE
LINK TO THE FINAL RESULT
RESULT
The project released at Harman ExPlore event (Harman's virtual event for CES) alongside other virtual experience and campaigns by Harman's Automotive Marketing team. Based on marketing feedback and compare to other Harman's virtual experiences on average, Loona experience had:
TEAM MEMBERS
LEADERSHIP
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Damian Mackiewicz: Creative Director (Industrial Design)
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Alexander Efimov: Creative Director (UI/UX)
PRODUCT TEAM
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Amin Einakian: Lead Experience Designer
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Mo Wang: UI/UX Designer
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Oleg Gogolev: Lead Developer
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Emine Arikan: Project Manager