MOMENTUM
THE STORY OF ALWAYS TRYING, GROWING, AND INSPIRING
A Sportswear Brand
Momentum is an Iranian sports outfit brand which is well recognized by designing high quality products. The brand is also well known for its advertising campaigns and social events.
Amin Einakian
Co-Founder
Ali Farahmand
Co-Founder
Khashayar Nafisi
Co-Founder
TIMELINE
Sep 2015
- Started with 2 products
- Started our Instagram Page
- 3 employees
Sep 2016
- 10 products
- 7K followers on Instagram
- 4 employees
Sep 2017
- 20 products
- 12K followers on Instagram
- 6 employees
- Sponsored a beach volleyball team and 2 professional athletes
- Launched our website
- partnered with 2 gyms/clubs
Sep 2018
- 40 products
- 24K followers on Instagram
- 11 employees
- Designing outfits for Iran's national ski and climbing teams for the world cup 2018-2019
- Sponsored 5 professional athletes
- partnered with 5 gyms/clubs
Sep 2019
- More than 60 products
- 50K followers on Instagram
- 20 employees
- Designing outfits for Iran's national ski team for the world cup 2019 - 2020 and Iran's Winter Olympic team 2022
- Sponsored 12 professional athletes
- partnered with 11 gyms/clubs
GROWTH
MARKET POSITION IN IRAN
Design & Advertising Team
Leadership
Amin Einakian
Creative Director
Creating brand guidelines and story. Making sure the design process goes smoothly and the designs of the products align with the visual brand language guidelines. Ideating and communicating with marketing team and proposing advertising campaigns. Using sketches and story telling techniques such as story scenarios and storyboards to communicate with production team. Editing videos and applying final touches(if needed) to make sure the story works with the brand values and conveys the story in the best way possible.
Production Team
Zahra Asgarnejad
Senior Designer
Designing and proposing new products and creating blueprints. making sure proposed design fits in VBL and meets target performance.
Sarvenaz Bagheri
Graphic Designer
In charge of designing patterns and typography for products. communicating with marketing to create contents for advertising.
Mehdi Timani
Photographer and Cameraman
In charge of presenting products in the best way possible in both photo and video formats. Shooting, directing and editing videos for advertising purposes.
THE BRAND
MISSION
To be a Momentum for you to be a source of inspiration for your peers
VISION
To be a trigger to help everyone fulfill every each potential to elevate humankind
SLOGAN
Find Inspiration
CORE VALUES
WILL
PASSION
INNOVATION
PERSEVERANCE
TARGET CONSUMERS
Passionate individuals (age 17-34) who want to prove that the world is wrong about them. They believe they can achieve whatever they will and no one can stop them. However, that is just a starting point for them. They know that now it's their turn to inspire their peers to do the same.
PASSIONATE
CONFIDENT
GOAL ORIENTED
INSPIRER
MOMENTUM LOGO
& THE STORY OF THE PULSE
trigger, impact, move, shift, transition, change, jump, shock, turning point, pulse, or a momentum in someone's life
SPECIFIC
DESIGN
LANGUAGE
DESIGN VALUE
SIMPLE LOOK WITH UNEXPECTED LAYERS OF TECHNOLOGY & DETAIL
A DESIGN ORIENTED BRAND
WITH PROCESS ORIENTED DESIGN
DESIGN PROCESS
STORYTELLING
How to convey the story of an innovative brand to passionate individuals who are looking for a trigger to remember their will and the importance of perseverance in achieving their goals. For them who want to start their inspiring journey.
ADVERTISING & MARKETING
Campaign Examples
"TECH" CAMPAIGN
Using technology to raise the credit of a newborn brand in the market
OUTCOME
- 130% increase in sale over 4 months in all leggings and Tshirts
- 9% increase in followers in the first 2 weeks of the campagin
HEGZA TECH
To bring you more protection, stability and support for better performance
SMART PARTICLES
To provide you motional protection and support
BOREAS TECH
To create more air flow inside of the product
"CHANGE THE STEREOTYPE" CAMPAIGN
Using WOW moments to stick in target audience's mind
OUTCOME
- Sales before the campaign: 81%male - 19%Female
Sales after the campaign: 68%male - 32%Female
- 7% increase in female followers in the first week
"WEATHER WON'T STOP YOU" CAMPAIGN
Using exciting video messages to attract consumers' attention
OUTCOME
40% increase in winter clothing sales (25% more than estimates)
"WOMENTUM" CAMPAIGN
Using quick strong messages to attract target audience's attention
OUTCOME
Still in progress...
The goal is to increase sales in female outfits:
currently: 62% Male - 38% Female || Goal: 55% Male - 45% Female
"TEHRUN CLUB" SOCIAL EVENT
Collaborating with other associations to attract new users and elevate the image of the brand
OUTCOME
- 7% increase in followers during the campaign
- 70% increase in sales of running products
EVERYONE LOVES MOMENTUM
