TAKING MARINE SPEAKERS TO THE NEXT LEVEL
TOWER X
JBL Marine Speaker
ISN'T WATER SKIING ALL ABOUT PURE ENJOYMENT? WHILE MUSIC IS ONE OF THE MOST IMPORTANT FACTORS OF THIS EXPERIENCE, THERE ARE NO MARINE SPEAKERS OUT THERE THAT CAN FULFILL THIS EXPECTATION. SOLUTION TO THIS PROBLEM BY TOWER X IS FAIRLY SIMPLE YET INNOVATIVE.
Team Members
Leadership
Royce Channey
Design Director
Tomas Deluna
Lead Designer
Production
Amin Einakian
Senior Designer
Ideating and sketching based on research from marketing. 3d modeling, prototyping and communicating with design leadership, marketing and engineering teams during the whole process to receive and apply feedback.
TARGET PERSONA
Hedonist, Adventurer, Passionate, Energetic
PAIN POINTS
The sound quality is not perfect while skiing.
Mounting and adjusting the speaker is time consuming and hard.
Designs are usually boring and look alike.
PROBLEM WITH EFFICIENT SOUND ZONE
The most efficient sound zone in water skiing mainly depends on:
A. Boat speed which impacts the boat angle
B. The distance between skier and the boat
C. Speakers mounting angle Factor
Factor C is very dependent on factors A and B which could vary for different skiers. If factor C is not right, the speaker shoots the sound to water in front of skier and not the skier.
INTRODUCING TOWER X
TECHNICAL FEATURES & THE 5 DEGREE RULE
JBL Tower X is a high performance audio system designed to be easily installed and mount to your boat and be used in harsh marine conditions. An innovative angled grille and speaker design helps for a better and more efficient sound zone while the boat is moving. Due to our research on users and based on the average distance from the boat while skiing, the best speaker angle for the most efficient sound zone outcome is 5 degrees.
MOST EFFICIENT SOUND ZONE
PROCESS
FINAL DESIGN
AESTHETIC DESIGN FEATURES
GRILLE DESIGN
Inspired by the JBL logo’s horn, the grille pattern angle is aligned to the right side of the mark to create harmony.
SIDE VIEW
A dynamic one-piece shell without any parting lines embraces speaker and the grille which gives a cleaner and more aerodynamic look to the product.
TAIL END
Inspired by jet engine turbines, the design of the tail end adds to the dynamic shape of the product and emphasizes the power of the speaker.
RGB LED LIGHTING
RGB LED ambient lighting hidden behind the grille resembles a hot engine which is ready to explode.
