TOWER X
JBL MARINE SPEAKER THAT ENHANCES WATER SKIING EXPERIENCE
#industrial_design
#industrial_design
UMA
HUEMEN'S VISION OF MOBILITY IN 2030
#storytelling #design_thinking #design
#storytelling #design_thinking #design
more
MOMENTUM
HOW TO BUILD A BRAND FROM SCRATCH
#market_strategy #design #advertising #branding
#market_strategy #design #advertising #branding
M-KEY
MICHAEL KORS ENTERS TECH MARKET
#design_strategy #design
#design_strategy #design
SHYFT
NEXT GENERATION OF SHOES FOR UNDER ARMOUR
#design_thinking #concept_design
#design_thinking #concept_design
about
DAMDARAN
IMPROVING DAMDARAN'S DISTRIBUTION OPERATION
#user_research #service_design
#user_research #service_design
ABOUT ME
I am an interdisciplinary designer who connects the dots among user research, experience design and marketing values in order to create and sell intuitive solutions that address the needs of people and businesses.
EDUCATION
I have acquired my bachelors in Industrial Engineering from Isfahan University of Technology in Iran, moved to the US to pursue my studies in Transportation Design at the College for Creative Studies(CCS), however after a year I realized my interests lay within other fields and changed my major to User Experience Design.
CAREER
JGS
JGS is a management consulting group based in Tehran, Iran. I have started my role as a part time User Researcher and continued as a full-time Service Designer at JGS working with clients such as Mazda Motor-Iran, Damdaran (one of the biggest dairy producers in Iran) and Pars Motor.
For more information, please visit Damdaran project.
MOMENTUM
I have co-founded momentum, a sportswear brand, with two of my friends from college. The brand had a major success and still growing. For the first couple years I designed products and edited pictures and videos. With sales growing fast, the design team began to grow as well and I started to build and lead a talented team of designers and photographers.
For more information, please visit Momentum project.
HARMAN
I started as a hybrid designer for Harman doing Industrial Design and UX/UI projects for the first two years. Some of the projects I was engaged in during this period:
- ID for JBL and Infinity aftermarket and semi-OEM products
- ID for Mark Levinson system, Lexus LC500
- ID and UI/UX design for CES products, Fiat, Chrysler, Corning & At&t
- UI/UX design for Harman AR app on HoloLens platform
- UI design and style-guide documentation for new generation of products, Ford
- UI for AR navigation for new generation of cars, Maserati
For more information, please visit Tower X project.
for the past one and half year, as the Harman design team became a standalone design agency named Huemen, my role has been evolved. In addition to my previous responsibilities I was more involved in Design Thinking and Marketing projects while working closely with director of Industrial Design, director of User Experience Design and VP of design at Huemen to initiate the "Future Experience" department. Some of the projects I was engaged in during this period:
- Design thinking and story telling for future of mobility by Huemen
- Concept design for marketing pitch, Under Armour
- Visual brand language for new generations of JBL and Infinity aftermarket products
- Design thinking and market strategy, Michael Kors, Virgin Airlines and future of Harman's home audio
For more information, please visit UMA, Michael Kors and Shyft projects.
TIMELINE
2008
1989
2012
2013
2015
2016
2018
2011
Born
Ranked among
top 0.2% of Iran's national exam
in mathematics
with more than a million participants
Started my bachelors in Industrial Engineering
Started working as freelancer for exhibit design companies
Started working part time at JGS
Majored in Industrial Engineering
Started full time at JGS
Started my masters at CCS in Transportation Design in the US
Co-Founded Momentum
Acquired my masters in UX Design
Started my Job at Harman
Achieved my green card through EB1
(Extraordinary Talent)
2004
Started helping my uncle in his sewing business
2000
Fell in love with shoes and cars
SKILLS
User Journey & System Mapping, Product Strategy, Experience and Service Auditing, Mind Mapping, Storytelling and Storyboarding, Branding, 3d Modeling, Digital and Physical Prototyping, Illustration and Digital Rendering, 2D and 3D Animation, Video Editing, Motion Graphics
TOOLBOX
Adobe Creative Suite (PS, AI, AE, PR), Invision, Sketch, Rhino, 3ds Max, Alias, Keyshot
INTERESTS
FUN FACT
Ask me in person :)
